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TARGETING ADVERTISERS THAT SHOW ADS DURING THE SOAPS!
joecool84 wrote in save_our_soaps


HOW TO APPROACH NATIONAL ADVERTISERS TO SAVE OUR SOAPS

EXAMPLE:

Dove Soap advertises on ABC Daytime Soaps.
1. Go to Dove Website & find out what company owns Dove. In the case of Dove, their parent company is Unilever. Since Unilever is a large multi-national corporation, make sure you get their United States website http://www.unileverusa.com/

2. Most of the corporate websites will have a “Contact Us” section. Use that to leave your first short message.

3. Corporate websites usually have a “Media Center” or “Media Contacts” link. Try that. For Unilever, I found a section called “Media Buying & Consumer Contacts”. That’s somebody I want to write & email, the person in charge of buying media advertising for this company that owns everything from Dove Soap to Ragu. Voila, look what I found. Now, I am getting ready to write and email Mr. Epstein.

4. Media buying inquiries for Unilever should be directed to:
Mindshare
498 7th Avenue
New York, NY 10018

Michael Epstein
T: +1 212 297 7000
michael.epstein@mindshareworld.com

5. What should I say? When possible, try to personalize your letters and email.
a. Include your name/age
b. If you use their product, mention their specific product(s) you use.
c. Thank them for their support of our current soaps; maybe even tell them how long you have been watching
d. Explain to them you do not plan to watch ABC’s new daytime lineup.
e. Encourage them to find other advertising opportunities on other channels you will be watching instead.


SAMPLE LETTER TO AFFILIATES/ LOCAL CHANNELS

Dear ___________ (INSERT Name of Station Mgr.)

My name is ____________ (INSERT your real name) and I am ________ (INSERT your age) years old. For the past ____ (INSERT # of years) years, I have enjoyed your daytime programming. I am a loyal ABC soap fan, and I routinely turned on your channel when I got up in the morning, and left it on throughout the day. I enjoyed your entire daytime line-up including, _______________ (INSERT names of local non-soap daytime programs in your area)

With ABC’s recent decision to cancel my favorite soap operas in favor of reality programming readily available on the Food Network, I will be changing my viewing habits, and I wanted you to know. I am actively seeking a local channel reflecting my preference for quality, scripted programming. I want a channel that will not fall prey to cheaply produced infomercial-like reality shows.

I realize as an independent ABC affiliate, you have some input as to what you air. I have been loyal to your local line-up for years, so I wanted you to be among the first to know as of September 2011, I will no longer be watching ABC Daytime until (INSERT TIME OLTL airs in your area). ABC Daytime has determined to air The Chew cooking program during the All My Children time slot between (INSERT TIME AMC airs in your area), and I have no intention of watching it. Further, in January 2012, ABC will also be taking One Life to Live off the air, and I will not be watching its replacement show either. After January 2012, I will tune into (INSERT you local station call letters) at (INSERT TIME GH airs in your area) to watch General Hospital; beyond that, I will no longer be automatically tuned in to Channel 13 for other programming I traditionally watched such as your local news.

I hope you will consider allocating your programming budget to support scripted daytime drama in favor of oversaturated, less-expensively produced “reality” programming. I will also be contacting our local area advertisers to let them know of my concern. Thank you again for your station’s long-standing support of the daytime audience. I deeply regret ABC’s decision, and I will miss the many happy days I spent tuned in to your entire line-up. If you have any questions, or need additional information, please do not hesitate to contact me.

Sincerely,

(Insert your signature)

YOUR NAME

List of Advertisers!

1-800-446-1898 General Mills has our ear after hearing about Hoover. Call General Mills!

Swanson chicken stock: 1-800-442-7684.

Scott paper towel 1-888-525-8388 Mail Kimberly-Clark Corporation Dept. INT P.O. Box 2020 Neenah, WI 54957-2020

Pantene: Pantene representative toll-free at 1-800-945-7768. Reps are available Monday through Friday,

Colonial Penn
Colonial Penn Life Insurance Company
399 Market Street
Philadelphia, PA 19181
Phone: 1-877-877-8052

Orajel: 1-800-952-5080

Hershey’s: 1(800) 468-1714

http://www.facebook.com/HERSHEYS?sk=wall tell hersheys to join hoover in

By mail: Payless.com® Payless ShoeSource® Customer Service 3231 SE Sixth Ave. Topeka, KS 66607

Payless: By email: CustomerService@csr.payless.com⁰ By phone: 1-877-474-6379

Neutrogena: 1-800-582-4048 between 8AM to 8PM EST Monday-Friday
·
Pillsbury:
Phone: 1-800-775-4777 between (7:30 a.m. - 5:30 p.m. CT, weekdays
Mail: General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440
e-mail through site: http://consumercontacts.generalmills.com/ConsolidatedContact.aspx?page=http%3A%2F%2Fwww.pillsbury.com&js=True

Purina
Call: 1-800-778-7462 (1-800-7PURINA)
E-mail through site: http://register.purina.com/content/ContactUs?sourcebrand=18

Bali (bras):
Contact us by mail or phone:
Intimate Apparel Consumer Services
PO Box 3013Winston-Salem,
NC 27105Phone:
1-800-BALI USA (1-800-225-4872)
Through the site: http://www.balicompany.com/contactus.asp

Caltrate :
Phone: 1–888–797–5638
Monday–Friday:
9 a.m.–5 p.m. EST
E-mail: Pfizer Consumer Healthcare
P.0. Box 26609
Richmond, VA 23261–6609

Schick Quattro:
(1.800.742.8377)
Or write to:
Schick Consumer AffairsPO Box 537Neenah, WI 5495
Reynolds wrapp

Dannon: Call 1-877-DANNONUS (1-877-326-6668), 9 am to 6 pm eastern time

Act dry mouth: e-mail through site: http://www.actfluoride.com/contactus.html

Stanley Steamers (Buffallo NY only):1800-steamer
I can’t believe it’s not butter
Maybelline: You can reach us at 1-888-462-9235 between 9:00 a.m. and 5:00 p.m. EST (Eastern Standard Time), Monday to Friday.
·
Land-o-Lakes butter:
Consumer Affairs: 1-800-328-4155
E-mail thought site: http://www.landolakes.com/ContactUs.aspx

Salvatore’s Grand Hotel (Buffalo NY only): (716) 636-4900

Paddock Chevrolet (Buffalo NY only): (716) 876-0945

Swiffer (email though site): http://homemadesimple.custhelp.com/app/ask/p/18/session/L3NpZC84WFR1SVJyaw%3D%3D

Arm & Hammer with Oxi Clean: E-mail through http://www.econsumeraffairs.com/ChurchDwight/ContactUs.htm

Toys R US: 1-800-869-7787

Chantix: 1-888-chantix Pfizer

Walgreens: (toll-free) 1-800-WALGREENS (1-800-925-4733)

Oxiclean: Phone Number: 1.800.781.7529
Mail: Church & Dwight Co., Inc. 469 N. Harrison St. Princeton, NJ 08540
E-mail through site: http://www.oxiclean.com/ContactUs.aspx?ContactTypeId=12

Jimmy Dean: 1-800-925-DEAN (3326)
e-mail through site: http://www.saralee.com/ContactUs.aspx

Contact Land O'Lakes | Land O'Lakes
www.landolakes.com
Contact Land O'Lakes. If you have questions or comments, please let us know. Call Toll-Free 1-800-328-4155. Or use our convenient online form or regular mail to get in touch.
· http://www.facebook.com/sears?sk=wall&filter=12 tell sears about abc and hoover

Sears
Page: ‎489,500 people like this.
· Dove: (not sure this is the only one I could find) The Dove products' toll-free number is: 1-800-761-DOVE (3683

Nature’s Bounty Fish Oil:
Nature's BountyATT: Consumer Affairs110 Orville DriveBohemia, NY 11716For questions or comments please call Nutra
Phone:1-800-433-2990

L’Oréal
Main OfficesL’Oréal USA575 Fifth AvenueNew York, NY 10017, USA
1-212-818-1500

Celino and Barns (buffalo only): 716-854-2020

Lupas and sons Meats (only in buffalo NY): 716-892-4809

Macdonalds:
1-800-244-62277 days a week7:00 a.m. to 7:00 p.m. CST

CLARITIN: Please call us at 1-800-CLARITIN

K-Mart:
Phone:To reach the Contact Center for Kmart.com, call 1-866-KMART-4U (1-866-562-7848), from 6 a.m. to 12 a.m. (CT) Monday - Sunday.
E-Mail:help@customerservice.kmart.com

AstraZeneca's: 1-800-236-9933, Monday through Friday 8am - 6pm ET, excluding holidays

Ghirardelli: http://www.ghirardelli.com/about/contact/

Scope: http://crest.custhelp.com/app/ask

Ghirardelli Chocolate Company Contact Us
www.ghirardelli.com
The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products. Incorporated in 1852, Ghirardelli has the richest heritage of any American chocolate company. Ghirardelli's product line includes its signature SQUARES chocolate, chocolate bars, other choc
·
http://www.facebook.com/hanes?sk=wall please tell hanes to join hoover in #saveoursoaps

Hanes
Page: ‎1,204,427 people like this.
· OxiClean.com:
Phone Number: 1.800.781.7529
Mail: Church & Dwight Co., Inc.
469 N. Harrison St.
Princeton, NJ 08540

Kelloggs: http://www2.kelloggs.com/ContactUs.aspx

Colgate: http://www.colgate.com/app/Colgate/US/Corp/ContactUs.cvsp

prevacid24hr:
Phone: For questions or concerns, please call 1-800-452-0051.
Mail: Novartis Consumer Health, Inc.
Parsippany, NJ 07054-0622
Attn: Consumer Affairs

Walmart:
Phone: 1-800-Walmart (1-800-925-627
Mail: Walmart.com Customer Service
7000 Marina Boulevard
Brisbane, CA 94005
Site: http://walmartstores.com/7663.aspx

Sally Hansen :
SallyHansen.com
http://www.facebook.com/pages/Sally-Hansen/142108179397?v=info

Kellogg’s – Contact Us
www2.kelloggs.com
Contact Kellogg Company to request information, or browse frequently asked questions.

· SC Johnson (a family company) :
Phone: 1-800-494-4855 (U.S.) 1-877-506-7352 (Canada)

Hanes: Phone Toll Free 1-800-832-0594

General Mills:
Phone: 1-800-248-7310 between (7:30 a.m. - 5:30 p.m. CT, weekdays)
Address: General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440

Cymbalta: 1-800-LILLY-RX (1-800-545-5979)

Angel Soft Toilet Paper:
Call our support specialists if you have any questions and concerns. (available 8:00 AM - 5:00 PM ET) (800) 283-5547 (ext. 5 for TDD)
Georgia-Pacific Consumer Products133 Peachtree St., N.E.Atlanta, GA 30303

Kraft: To contact our head office, please call 1-847-646-2000
Products like: cheese slices, Maxwellhouse, Wheat Thins, and Chips Ahoy! To name a few

Cover Girl: You can speak directly to a representative, toll-free, Monday through Friday, 9 a.m. to 6 p.m. EST. Call us at 1-800-426-8374

Swanson chicken stock: 1-800-442-7684.

Scott papper towel:
Phone 1-888-525-8388 (USA, Canada, and Puerto Rico only)
Call us toll-free Monday through Friday
8:00 am - 4:00 pm Central Time
Mail Kimberly-Clark Corporation
Dept. INT
P.O. Box 2020
Neenah, WI 54957-2020

Restasis: 1-800-433-8871

· Energizer:
By Mail: Customer SupportEnergizer Headquarters533 Maryville University DriveSt. Louis, MO 63141
By phone: 800-383-7323

Clorox: http://www.clorox.com/contact/

Hasbro: 1-800-255-5516

Juvederm:
Site: Juvederm.com
Phone: 1-877-fillerMD

Home Goods: 1-800-614-HOME(1-800-614-4663)

Uncle Bens: toll-free number: 800-54-UNCLE (800-548-6253). We are available Monday to Friday from 9:30 a.m. to 5:00 p.m. (EST).

Osteo Bi-Flex:
Osteo Bi-FlexATT: Consumer Affairs110 Orville DriveBohemia, NY 11716
Questions or Comments:
Product Specialists: 1-888-848-2435 (Mon.-Fri., 9 a.m.-5 p.m. EST)
Media Inquiries: 1-888-848-2435

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